Creative Process

My design process is based off this single mission: to bring a planner/designer’s ideas to life visually so that they can evaluate and sell those designs to their clients. The overall sensibility is to show the event from a guest’s perspective within the experience of the event, so that the rendering engages the client on an experiential and emotional level. In order for this to happen efficiently, my design process requires a constant dialogue between me and my client.

To begin, we talk in as much detail as needed determine the context and creative needs of the renderings, from the overall mood of the rendering to the priorities and specific details that your client may be concerned about. Most often, this can be guided through sharing of mood boards, furniture rental imagery, and photos from mockups created by the planner, as well as sketches and photo research by floral designers. We begin with the venue, its dimensions, and any photographic details that may exist of the space – whether indoors or outside – that the event will take place in, to ensure that I understand the space as clearly as possible.

From there, we’ll discuss the details of the event from the general to the specific, starting with the ground plan. As this is both the literal and figurative roadmap that I will be following to build the 3D model of the event, this step will greatly help to illustrate any number of logistical issues that have not been solved in the design.

Next, major design elements will be discussed, starting with any fabricated structures, draping, staging, platforming and entertainment elements. As I strive to reproduce as realistically as possible the design elements, we will talk through color, finish, texture, and fabric details as needed to ensure I can reproduce your designs in as much detail as needed.

Most importantly of all, the furniture and fine details of the design will be discussed, both from the perspective of the literal details, but also to gauge the effect that you’re trying to create with your designs. When it comes to floral, we will talk as specifically as needed to ensure that I understand the artistic gesture, feel, and size of the floral designs.

Lastly, we will discuss lighting and any other technical elements that are part of the visual design. Given that lighting has a huge effect on how guests experience the design, it becomes one of the most influential design elements that can alter the mood of an event. If needed, we can utilize a considerable library of event lighting photos that I’ve compiled to aid the process.

As I begin to work on building and assembling the elements of the design in a 3D computer model, the planner/designer will always be kept in the loop during each step of the production process of the rendering, and will be asked for creative approval to proceed to the next.

The first step is always to assemble the physical elements together, and to determine the most effective point of view from which to view the event.

Once that has been resolved, lighting and any non-floral details will be added to the rendering, which can be revised until the proper effect has been achieved.

Finally, all floral elements will be integrated into the rendering, and the fine details will be tweaked to achieve your vision of the event.

Whether you’re presenting digitally or printing out the renderings, all of my work will created as a high-resolution drawing that can be enlarged to present in any medium.